Personal Data Protection in the Era of Big Data: Navigating Privacy Laws and Consumer Rights

Samenvatting

In the rapidly evolving landscape of Big Data, the protection of personal data has emerged as a critical concern for consumers, businesses, and policymakers alike. This paper explores the intersection of personal data protection, privacy laws, and consumer rights within the context of Big Data technologies. As organizations increasingly leverage vast amounts of personal information for analytics, marketing, and decision-making, the potential for misuse and abuse of such data has intensified. This study evaluates current privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), assessing their effectiveness in safeguarding consumer rights while promoting innovation. Through a comparative analysis of various national and international frameworks, this research identifies key challenges and gaps in existing legal provisions that hinder optimal data protection. Additionally, the paper discusses the implications of technological advancements, including artificial intelligence and machine learning, on personal data privacy and consumer autonomy. The findings highlight the necessity for adaptive regulatory approaches that not only enhance consumer rights but also ensure that businesses can operate efficiently in a data-driven economy. Ultimately, this paper advocates for a balanced framework that recognizes the value of personal data while prioritizing individual privacy rights, thus contributing to a more secure and equitable digital landscape.