Public Perception of Corporate Environmental Commitments: How Communication Shapes Trust
Palabras clave:
Corporate environmental commitments, public perception, communication, trust, greenwashing, corporate social responsibility, stakeholder engagement, sustainability, corporate reputation, environmental initiatives.Resumen
This study explores the intricate relationship between public perception of corporate environmental commitments and the role of communication in shaping trust. As environmental sustainability becomes a central focus for organizations, understanding how stakeholders perceive these commitments is crucial for enhancing corporate reputation and fostering consumer loyalty. Through a mixed-methods approach, including surveys and qualitative interviews, this research investigates the factors that influence public perceptions of corporate environmental initiatives. Key findings reveal that transparent communication strategies, including the use of measurable metrics and consistent messaging, significantly enhance public trust in corporate sustainability efforts. Conversely, instances of greenwashing—where companies exaggerate or misrepresent their environmental practices—can severely damage credibility and lead to public skepticism. Additionally, the study highlights the importance of stakeholder engagement, showing that corporations that actively involve communities in their environmental initiatives are perceived more favorably. The implications of these findings suggest that effective communication strategies are essential for organizations aiming to build trust and demonstrate genuine commitment to environmental sustainability. Ultimately, this research contributes to the growing body of literature on corporate social responsibility by providing insights into how communication shapes public perception and trust in corporate environmental commitments. By understanding these dynamics, businesses can better navigate the complexities of environmental messaging and foster a more sustainable relationship with their stakeholders.