Crisis Communication and Business Survival: A Strategic Imperative for Brand Protection During Scandals and Disruptions. Journal of Social Sciences and Community Support , [S. l.], v. 3, n. 1, p. 1–7, 2026. Disponível em: https://researchcorridor.org/index.php/jsscs/article/view/564.. Acesso em: 30 apr. 2026.