Gendered Narratives in Digital Spaces: The Role of Social Media in Shaping Feminist Discourse

Abstract

The rise of digital platforms has revolutionized feminist discourse by providing an inclusive and dynamic space for advocacy, resistance, and knowledge-sharing. Social media platforms, such as Twitter, Facebook, and Instagram, have facilitated the emergence of gendered narratives that challenge traditional power structures while simultaneously being influenced by socio-cultural biases. This paper explores how digital spaces shape feminist discourse, analyzing the interplay between empowerment, online activism, and systemic constraints. The study examines how hashtags like #MeToo and #TimesUp have amplified marginalized voices, created transnational solidarity, and influenced policy changes. Additionally, it critically assesses the challenges posed by digital misogyny, algorithmic bias, and corporate surveillance, which often suppress feminist narratives or reinforce patriarchal norms. By utilizing a multidisciplinary approach, incorporating feminist theory, media studies, and digital sociology, this research highlights the dual role of social media as both a tool for progressive change and a site of ideological contestation. The findings suggest that while digital platforms enhance visibility and mobilization, they also necessitate strategic engagement to counter online harassment, misinformation, and digital gatekeeping. Understanding the evolving landscape of feminist discourse in digital spaces is crucial for fostering more equitable and participatory online communities. This study contributes to the broader discourse on gender, technology, and activism, offering insights into the transformative potential of social media in shaping contemporary feminist movements.